Coursing my way through a normal Wednesday afternoon, the below roused my attention. The following tweet flashed up about a new Loyalty Card scheme set-up between 9 independent coffee shops around the East End of London.

Though unexciting for those devoid of a coffee addiction, the link to this scheme, aptly named the ‘Disloyalty Card’ and conceived by World Barista Champion Gwilym Davies, took me on a little journey. Read the rest of this entry »