Archives for category: PR

When ‘Just Dance’ came out in April 2008, I instantly dismissed it as another average pop song sung by another inconsequential female artist. With the release of ‘Poker Face’ later that year my opinions remained unchanged. As 2008 turned into 2009 and 2009 into 2010, however, the behemoth that now is Lady Gaga has steadily risen in gestating an opinion of utmost respect.

A few Saturday’s ago, walking around the east end of London nursing some seriously sore heads, the topic of Lady Gaga was thrust upon my sorry soul by a pal and his girlfriend. The topic turned into a discussion, a discussion into a heated debate, a heated debate into a all out row and, after a pause in proceedings for a cigarette and a toilet break, an all out row into an agreement to disagree. Phew. Read the rest of this entry »

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Walking up the final fairway at the Masters Sunday afternoon, Tiger Woods removed his cap humbled by the rapturous applause of the several thousand golf enthusiasts crowded around the famous Augusta 18th green. After 2 months of strategic planning, a courteous 4th place finish and a sanguine smile, brand Tiger was back. Read the rest of this entry »

I saw the following article in the Telegraph yesterday: http://tinyurl.com/y9fc36g . Whether he went on a Twitter course or not, it’s a great way of raising pre-launch
publicity of his upcoming twitter page / USA Trip. Brilliant also that Sauce
Comms got him coverage across the varying demographics of entertainment radio
and the broadsheet press.

An altogether impressive show of nous by Sauce in their cross-pollination of traditional and social media in the launching of a publicity campaign. He’ll have 1m followers by March.

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